Saturday, December 29, 2012

Tony Seruga on Hiring Copywriter & Social Media Experts.

Tony Seruga The Philanthropist. Tony Seruga Marketer. Tony Seruga pioneer serial entrepreneur. Tony Seruga provides tips on how to hire a copywriter and a social media expert for small business.Hiring someone to manage your company's social media? Don't make the same mistakes everyone else is making.

In These days, it looks like that everyone's looking to hire someone to manage their company's social media presence and social media marketing for the company. These kinds of demand can lead to poor hiring decisions. Why? Well, listen you may be impressed when you see someone's has extensive Facebook, Twitter, LinkedIn and Pinterest presence. But just because someone can use social media for personal benefit doesn't mean that they know how to manage it for a business organizations.
To help business owners better identify what to look for in a  social media job candidate, I recently interviewed Tony Seruga the pioneer online marketing entrepreneur. According to Anthony Seruga, these are the seven most common social media hiring mistakes.
1. Don't conflate personal and professional. Anthony Seruga Tony says smaller businesses commonly make the mistakes of confusing personal social media fluency with social media professionalism means on business, and there's a notable difference. A social media professional should be able to explain how they select, curate and/or create content, how, who and why they select followers and connections; and how they integrate social media initiatives with other media & other professionals.
You should ask what kind of professional social media training and certifications candidates have and to show whats the strategies the persons using. Candidates with proper training and who demonstrate maturity, Tony says, make better hires.
2. Don't take their word for it. Instead of drawing guessing about a candidate's social media experience, Tony stresses that you want them to log into their social media accounts with you--have them show you what they do professionally. "Do not rely on their word of mouth or resume or anything online," cautions Seruga. Instead, have candidates walk you through the social media management tools they use and justify why they choose them & what the outcome they could get using the tools. (Tony Seruga Program, for example, uses HootSuite to manage many of his students' social media activities).
3. Don't ignore inconsistencies. Seruga advises employers to check out both the professional and the personal social media accounts of candidates you're considering for the role; if you see breaches in social media etiquette or inappropriate conversations, posting or updates, that's a red flag for the content and that could turn to scam and fraud practices. If anybody is going to represent your business online, then that guy should also be able to demonstrate restraint and decorum in their personal social media accounts as well.
4. Don't shun mistakes. As we see that with the public nature of social media, it's almost impossible for someone experienced to not have made a least a minor mistake along the way. Tony Seruga says that every candidate should cop to some kind of faux pas, but more importantly, be able to explain what they learned from that mistakes they made. What you learn from the confession can also help you, even if you don't hire that person.
5. Don't forget the point.  A social media professional must know how to track and translate their efforts into real world actions and get the turn around, how to measure the impact of these efforts, and how to refine initiatives based on performance and show in reality. Tony recommends that you ask social media job candidates to describe campaigns in detail and in pros and cons, which of their activities drove actions or sales and what their specific plans and outcomes were.
6. Don't forget the strategy. The candidate who runs your social media will bear large responsibility for the public voice of your company mainly in public relation of your organizations. It's up to you and other company leaders to establish the appropriate criteria and boundaries for your social media specialist. Don't just give your social media hire free reign to do whatever he wants on their will. Your social media strategy should align with and support your business objectives, which this person will need to understand in order to develop and execute a strategy. "I'm not a big proponent of 'do not's' as much as I am of 'do's," says Tony.
7. Don't turn your back. If you expect a social media hire to perform the program to a certain standard, it's up to you to tell them what your campaign and job performance expectations are and what the consequences will be if they don't reach them. "To achieve this, you'll need to routinely monitor the activity your social media hire does on your company's behalf and have regular communications with him or her," explains Tony. In other words, don't just turn a blind eye and expect everything on social media accounts to run smoothly without your oversight.

Tony Seruga a pioneer online business entrepreneur providing services to the local and nationwide business publishers.

Monday, December 3, 2012

How To Make Money Online Review by Tony Seruga

Tony Seruga the online entrepreneur reviews on How To Make Money Online. Now these days Make Money Online is one of the most questionable matter that is why Tony Seruga Review on the phrase that has been one of the talked issue in recent years which is Make Money Online. People says that Making Money Online is a scam project as they can see with their blind eyes that people are being the trap of fraud that is why they say so but Tony Seruga says if you have the confident then you must earn a decent income from online business or work.

There are several program or platform anyone can start. Like if anybody doesn't want to invest money at all then even they can make money, How ? Lets say that you don't have a dime but you have a computer with a Internet connection and you have the general knowledge. At first you have to find some big vendors , don't worry you have the vendors , even Trillion dollar vendors like eBay . So as you know that there are Millions of sellers and buyers are selling and buying products on these two gigantic sites which covers almost all of the world.

This is a common thing that you have some ideas on one thing, it may be any services or products . Lets say that you have very good ideas on cell phone and cell phone accessories. So you got one. now you can start for free. You can use a free blog hosting platform like even to start your online business. Now you know well about those products, you start writing reviews about them. Like you can start with writing 50 reviews on 50 different cell phone. you can find lots of information's about them online. Now you can join and eBay affiliate program. This is a great opportunity to make money online as these kinds of vendors pays you almost 15 to 20 % of the amount of product selling. When you are approved from the sites, now you can start earnings. Now you can add the Amazon or eBay products relevant to your written reviews and lets do some marketing of it, Means you can create a Facebook fan Page , a Google Plus Page, a Linked In Group, a Pinterest Board & a Twitter account and now try to engage some audience to your pages, the audience should be niche interested. You can post on some forum to market your product. If you do this a week then according to Tony Seruga you are bound to see a good decent income very soon. let me tell you one thing, people doesn't stay at a place so many times, they scatter and try to develop their skills, so you can do it. When you start this earning, you can start another big campaign which will change your life forever.

Sunday, December 2, 2012

Tony Seruga on Business plan and Program shares with Affiliate Yolanda Seruga and Anthony Joseph Seruga

Tony Seruga business development expert. Tony Seruga pioneer serial online and offline entrepreneur shares his thought with Anthony Joseph Seruga and Yolanda Seruga about the latest workout on Business plan and business program which has been widely reviewed and appreciated by the critics. According to Tony Seruga , In these modern age if anybody wants to start a business then they should come up with a business plan and program at first then comes the terms of investing and the other initiative.There are no strict rules for writing a business plan but there are numerous  guidelines that you can follow which will ensure your business looks like possessing a professional and effective plan. The volume of info and standard and level of detail program included will depend on the intended audience. Foroutside  audiences like investors, lenders and government agencies your plan will have to be much more detailed and in-depth. For internal audiences such as upper management or board of directors the information can be less detail oriented and more goal focused. In either case all information should be factual with evidentiary back-up.
To be effective, you should include the following sections and headings:
* Executive Summary: Sometimes the only information that potential investors read so it is essential to give a summary that highlights key aspects of the plan. Usually this section will cover no more than 2 pages.

* Description of the Business: Start-up plans, history and legal establishment of your business
* Operations: Include facility requirements and equipment as well as any outsourced operations.
* Management Team and Employees: Include information on key employees and managers including skills and salary. This section should also include recruitment strategies and salary forecasts.
* Product or Service: Include detailed descriptions of products and services, patents and customer base.
* Market Research: Include information on who your customers are and how to reach them. Also include information on market conditions, competitors and supply and demand issues.
* Strategy and Implementation: Include specific goals and dates as well as management responsibilities. Be very specific.
* Financial Plan: Include a balance sheet, profit and loss, cash flow, break-even analysis, assumptions, business ratios, and any other pertinent financial reports.
Style and Ease of Reading
Another important element in to focus on in addition to data and endless information is how well your business plan reads. Large paragraphs, endless statistics and financial jargon all can fatigue a reader. This can cause important information to be misunderstood or simply skipped over. Here are a few easy style tips to keep in mind when writing a business plan.
* Use bulleted lists
* Use headings
* Utilize the white space to break up the page
* Refrain from writing large blocks of text that fatigue the reader
* Use graphs, tables and other graphic media such as product photos
Tony Seruga Yolanda Seruga provides all the support related to write and implementation of business plan and program. If you need a business plan then you can ask Tony Seruga for this.